Business advice from Jack White

Today we take business advice from a famous rock star Jack White. Ok, ok let me explain... Listen, Jack knows a lot about creativity, which is an essential part of any business operations. Do you get yourself comfy? Let's carry on the.

So there are two types of work you have - routine & kind of administrative (emails, reports, etc.) and creative. When you are challenged with a creative task, it's very human and natural so seek out more tools in order to make things done. A bigger screen would make you focus more on a presentation. This weirdly-shaped wireless mouse will finally stop your wrist from hurting so you can focus on longer periods of time. Bigger/faster/newer = better. Or is it? And does it have to do anything with being creative?

Tools are just tools. Don't fall in love with them. The rug should be under your feet; a camera should be taken outside; laptops should be thrown into bags and used anywhere from the airport to the factory storage producing beet sugar.

So what does it have to do with Jack White? The thing is that many years ago, Jack White was preaching the idea of "restricted creativity". While playing in The White Stripes, he used a barely usable cheap guitar (which would lose the tune after each song). They had one guitar/one voice/one drummer playing basic patterns.

"Force yourself to record an album in 3-4 days. Book a studio just for this period. Deadline makes your creative," he said once "that's why constriction was also a big part of our band. Guitar, drums, and vocals. Storytelling, melody, and rhythm. Just having these three components - forces us to create".

So next time you find yourself in the creative slump, remember the words of the great rock'n'roll maestro and try to limit your space, time, and tools. A great business proposal can be put together on an iPhone like the great poem drafted on a napkin.